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Training service can provide insights regarding selling on Amazon.in. These service providers are trainers that can help you understand the registration process on Seller Central and explain tools, policies, and products. Being well-trained can make you better prepared to work on growing your business on Amazon.in
Training service can provide insights regarding selling on Amazon.in. These service providers are trainers that can help you understand the registration process on Seller Central and explain tools, policies, and products. Being well-trained can make you better prepared to work on growing your business on Amazon.in
Basic Training
Basic Training
· Navigate with ease on Seller Central and understand what each tab means· Manage your orders and returns, including§ Interpreting the Dashboard§ Shipping orders within the TAT & consequences of late or cancelled shipments§ Setting up notifications and sub-accounts for operations§ Responding to buyer messages§ Understanding Amazon policy on returns§ Understanding SAFE-T, A-to-Z & Chargeback claims· Set up your bank account and GST for payment settlements· Understand the different Amazon fees: referral fee, closing fee, storage fee, shipping fee· Price your products right to drive strong sales while preserving your profit margins, including:§ Using the Amazon Pricing Calculator tool§ Map competitors in your product and category§ What is the buy-box and rules of who wins the buy-box· Raise service requests with Seller Support - Apply for GTIN exemption, Category approvals, Brand registry· Interpret and act upon customer feedback using Feedback Manager and Voice of the Customer· List your products, including§ Individual & bulk listings§ Understand the Amazon policies on product title, images & descriptions§ Best practices for good results§ Add keywords to improve visibility· Compare the different Shipping and Warehousing options available (Fulfilled by Amazon, Easy-ship, Self-ship, SellerFlex) and decide the most appropriate option· Manage your inventory pipeline to avoid cancellations and penalties· Overview of Business Reports, performance metrics and use resources like Selling Coach· Maintain Account Health parameters in green to avoid penalties including suspension.
Advanced Training
Advanced Training
· Add relevant keywords in product listings to improve product visibility· know if your product(s) are eligible for Enhanced Brand Content (EBC), understand the conversion benefits of EBC and product videos, and use the EBC tool to create content· Get the ‘Prime’ tag, including:§ Gauge cost-benefits of getting ‘Prime’§ Compare and decide between Seller-fulfilled Prime, Fulfilled by Amazon and SellerFlex§ Steps to enroll for the program· Get in-depth understanding of ‘Fulfilled by Amazon’ (FBA), including:§ Understanding FBA storage fees and gauging cost-benefits of FBA§ Registering for FBA§ Creating FBA shipments, scheduling pick-ups and removals from FBA storage§ Use seller assistant tool for simulation· Set up campaigns for Sponsored products or Sponsored brands, including
- Keywords listing for campaign – Positive & Negative keywords
- Compare and decide between Manual and Automated targeting
- Compare and decide between the Campaign bidding strategies
- Use keyword match types appropriate for your product(s)
- Manage your Advertising Costs by optimizing campaigns across ASINs
- Optimizing listings to improve conversion from views
- Introduction to Social Media Marketing
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